Privacy Policy - Waterfall Gardens

1. Introduction

At Waterfall-Gardens.com (“we,” “us,” or “our”), we recognize that your privacy is of paramount importance, and we are fully committed to protecting your personal data and ensuring transparency in how we process it. This Privacy Policy outlines the types of information we collect, how we use and safeguard that information, your rights, and the legal bases upon which we process your data. We uphold the highest standards of data protection, in full compliance with the General Data Protection Regulation (GDPR), the California Consumer Privacy Act (CCPA), and other applicable laws.

2. Scope of Policy and Role of the Data Controller

This Privacy Policy applies to all users and visitors of the website located at waterfall-gardens.com. It governs the collection and usage of personal data through our website, customer support channels, and any associated digital services. For purposes of data protection legislation, Waterfall-Gardens.com is the Data Controller for all personal data we collect and process.

If you have any questions, concerns, or requests regarding this policy or your data rights, you may contact us at: [email protected].

3. Categories of Personal Data We Process

We collect and process various categories of personal data to operate effectively and improve your experience:

a. Usage Data
We collect data about your interaction with our website, including IP address, browser type, operating system, date/time stamps, pages visited, referral URLs, and session duration. This helps us maintain the performance, availability, and security of the site.

b. Account Data
When registering an account or placing an order, we may collect personal identification details such as name, physical address, email address, and telephone number.

c. Profile Data
Information about your preferences, purchase history, and behavioral patterns on the site are aggregated to tailor your user experience and recommend relevant products or content.

d. Communication Data
Includes email correspondence, customer service inquiries, feedback submissions, support tickets, and call/chat logs (when applicable).

e. Technical Data
This includes device identifiers, browser plug-in types, language settings, operating system configurations, and other diagnostic information collected automatically.

f. Transaction Data
Payment history, billing and shipping information, product orders, delivery records, and invoice-related data are collected to process transactions and ensure order fulfillment.

g. Preference Data
We store information about your marketing preferences, mailing list subscriptions, and interest tags to manage and optimize our communications with you.

4. Legal Bases for Data Processing

We only process your personal data when there is a legitimate basis to do so under applicable laws. These bases include:

– Consent: When you have given us explicit permission, such as for marketing emails or cookie use.
– Contractual Necessity: To fulfill obligations under a contract, such as processing your purchase or delivering customer support.
– Legitimate Interests: To improve website functionality, secure services, and analyze performance, provided such use does not override your privacy rights.
– Legal Obligation: To comply with obligations under applicable laws and regulations.

5. Your Data Protection Rights

Depending on your jurisdiction, you have various rights regarding your personal data, including:

– Right of Access – Obtain a copy of your personal data in our possession.
– Right to Rectification – Request corrections to inaccurate or incomplete data.
– Right to Erasure – Request the deletion of your personal data under certain conditions.
– Right to Restrict Processing – Limit processing in specific circumstances.
– Right to Data Portability – Receive your data in a structured, commonly used format and transmit it to another controller.
– Right to Object – Object to processing based on legitimate interests or direct marketing.

To exercise any of these rights, please contact us at [email protected]. We may require verification of your identity before responding to requests.

6. Security Measures

We implement a combination of administrative, technical, and physical safeguards to protect your personal data. These include:

– End-to-end encryption in data transmission processes
– Role-based access control with authentication protocols
– Regular data backups and secure cloud storage
– Ongoing staff training on data privacy and security policies

7. International Data Transfers

Where personal data is transferred outside of your country of residence, we ensure this is done in accordance with applicable data protection laws. For residents of the European Economic Area (EEA), we implement Standard Contractual Clauses (SCCs) or rely on other recognized legal mechanisms to safeguard international data flows.

8. Data Retention

We retain personal data only for as long as necessary to fulfill the purposes for which it was collected, including:

– Account and Profile Data: Retained for the duration of your account and archived for up to 6 years thereafter to comply with record-keeping laws.
– Transaction Data: Retained for 7 years to meet financial and legal audit obligations.
– Communication Data: Stored for up to 2 years for reference and service improvement.
– Technical and Usage Data: Retained for no more than 12 months from the date of collection unless anonymized for aggregated performance analysis.

9. Cookie Policy

Waterfall-gardens.com uses cookies and similar tracking technologies to enhance user experience. These include:

– Essential Cookies: Enable core functionality such as page navigation and access to secure areas.
– Functional Cookies: Remember preferences and provide personalized content.
– Analytics Cookies: Generate statistical data on how visitors use the site.
– Performance Cookies: Measure site speed, load times, and responsiveness.

Please note that disabling certain cookies may affect site functionality.

10. Cookie Management & Compliance

To comply with GDPR and CCPA, we provide transparency and control over cookie usage. Upon visiting the website, users are prompted via a cookie consent management tool to accept or reject non-essential cookies. You can also manage cookie settings within your browser preferences or by revisiting the site’s cookie settings portal.

For Californian residents, we do not sell personal information as defined under CCPA, and we honor opt-out requests and Do Not Track browser signals where technically feasible.

11. Children’s Privacy

Waterfall-gardens.com does not knowingly collect or solicit personal information from children under the age of 13. If we become aware that we have collected data from a child under 13 without verified parental consent, we will take immediate steps to delete such information.

If you believe we may have information from a child under 13, please contact us at [email protected].

12. Policy Updates and Notifications

We reserve the right to amend this Privacy Policy at our sole discretion and at any time. When changes are made, we will update the policy on the website and may provide additional notice through email or on-site alerts where required by law. Continued use of the site after such modifications constitutes your acknowledgement of the updated terms.

13. Contact

For all inquiries, concerns, or requests related to this Privacy Policy or your personal data rights, please contact us at:

Email: [email protected]
Website: https://www.waterfall-gardens.com

We are committed to honoring your privacy rights and maintaining compliance with all relevant data protection regulations. If you have any concerns about our data practices, we welcome your feedback and are prepared to take appropriate action to ensure your information remains protected.